Local Media Blitz Package
Would you like to get tens of thousands of dollars worth of free media exposure? Would you like to become the recognized expert in your local metropolitan area that TV producers, radio hosts, and newspaper reporters interview on a regular basis? How about getting prospects to seek you out rather than the other way around?
The Local Media Blitz Package is a one-of-a-kind set of services and tools that positions you to become the leading college expert in your metropolitan region. It includes a one-on-one media training session with Ben Kaplan, contact lists of key media personnel in your area interested in college-related topics, and proven templates that help you get booked and maximize your media exposure.
One unique aspect of this package is that Ben Kaplan is sharing contacts from his personal media Rolodex for the very first time. Ben has appeared on more than 2,000 TV and radio shows and has been featured in thousands of local newspapers--including massive media exposure in all of the top 50 U.S. media markets (and most of the top 100 markets).
Ben has accomplished all of this without the help of outside publicists or PR firms. In fact, a fundamental principle of Ben's approach is that you are your own best publicist--specifically because you are more invested in the results and know more about your subject than any publicist you could hire. Furthermore, by pitching media on your own, you become the one who develops relationships with media contacts over the long-term--not your publicist.
Not only has Ben perfected the art of generating media coverage, but he's also a member of the media himself: His popular "Scholars & Dollars" newspaper column was launched in The Oregonian (Portland's daily newspaper) in 2006. In 2008, he launched a weekly radio feature on KMOX-AM, the #1 rated station in St. Louis. Both are now syndicated nationally. In this capacity, he has received hundreds of media pitches from a wide variety of experts--and carefully noted what techniques were most effective in capturing his interest and attention.
Better yet, Ben has carefully tested over the years what works and what doesn't in each local region: He's done the heavy lifting in gathering and updating his media contact lists so you don't have to. You'll also have an immediate list of key contacts in your metro area to begin pitching right away. This includes TV producers and on-air talent, radio producers and hosts, and newspaper editors and reporters. Just grab the media pitch template and customize it with your own credentials, expertise, and information.
With media exposure like this you'll be able to quadruple the turnout of your prospect seminar, get invited by local schools for numerous speaking engagements, or even get your own blog on the website of the most prominent media outlet in the region (like one of Ben's consulting clients did).
Best of all, you'll be learning from someone who continues to garner amazing media coverage each and every day--and helps other large companies do it, too. Ben has coordinated large-scale media campaigns for leading financial services companies such as Sallie Mae, Citibank, Discover Financial Services, and UPromise.
If you're not already on the speed dial of the leading media outlets in your region, this is an essential package that you simply can't afford not to get.
An important aspect of this package is the one-on-one phone consultation session with Ben Kaplan. In this session, Ben describes a step-by-step approach to generating local media coverage. Some of the topics he covers includes:
- How to leverage the most important college-related seasonal news hooks
- How to quickly demonstrate your expertise to brand new media contacts
- How to "produce" a segment or story for the media, making it quick and easy for them to get you on the air.
- How to convert media exposure into website traffic and prospect data capture.
- How to transform a single media interview into regular appearances on a monthly or bi-monthly basis
- How to manage your own media contact list to pitch media outlets in minimal time.
- How to answer any media question by perfecting your most important "talking points."
- How to add "buzz" to your media appearance by using hot-button keywords and phrases.
Once you purchase this product, we'll be in touch via e-mail to schedule your consultation session. Ben is also available during the session to answer any of your individual media-related questions.
This package includes:
- Personal consulting session: 45-minute media training session (via phone) with Ben Kaplan.
- Radio contact list: A detailed list of 20 top radio producers or show hosts in your metro region.
- TV contact list: A detailed list of 15 top TV producers or on-air talent in your metro region.
- Newspaper contact list: A detailed list of 10 top newspaper editors or reporters in your metro region.
- Media pitch template: A sample media pitch that you can e-mail right away to media contacts.
- Media booking template: A sample e-mail that helps influence the interview format once you are booked.
All media lists described above include the name, title, media outlet name, show name, e-mail, phone number, and mailing address for each contact. Before sending you the media lists we will confirm your desired metro region. If you prefer, you may choose a metro region other than your home region.
The templates described above can be used "as is" or can be adapted for future media bookings. Ben has perfected these templates through a trial and error process over the past 10 years.
All contact information mentioned above is delivered as a Microsoft Excel or Apple Numbers spreadsheet that can be imported into your favorite contact management or e-mail delivery program. This is a unique service and resource offering that you can't find anywhere else.
Indy College Funding
"Our results have been amazing. We have been featured on talk radio, local news and local talk shows for free. We have been flooded with new prospective clients who look at us as experts due to the credibility that TV and radio has brought our firm. We have used many consultants and marketing programs in the past that have been useless. The best part about Ben's system is that he tells us exactly what to do, it is easy to do, and it works. It is a huge benefit for our clients and we make money."
Mary Hunt, Nationally Syndicated Columnist
The Boston Globe
The New York Times
"A talk-show and bookstore favorite."
The Washington Post
"As one well-worn Chinese proverb goes, 'to know the road ahead, ask those coming back.' In the case of paying for college, we'd want to ask Ben Kaplan."
